Harry Ramsdens is a traditional British Fish and Chip Shop and restaurant, the company has a lot of history. The aim was to completely turn the brand around by changing the demographic and making it more appealing and welcoming to families.
The logo is a simple equation showing fish and chips in a unique and quirky way, also using a simple clean serif font which is representational of the original Harry Ramsdens restaurant.
The logo is a simple equation showing fish and chips in a unique and quirky way, also using a simple clean serif font which is representational of the original Harry Ramsdens restaurant.
Icon set used throughout the brand.
The stamp will use the shipping forecast region names to track the locations. For customers to understand where exactly their food has come from there will be a chalkboard wall with a simplified map of Britain with the region names, where waiters can pin point the locations.
The menus are a simple idea, using a basic but quirky layout design. Playing with the idea of an equation to point to the features Fish + Chips Burger + Chips. The clipboards are made using a birch plywood, which is the same as chip forks.
